Il Baccalà | The salted codfish PROMO

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This is a viral video for Mimmo Di Paola political campaign for mayor role of the south Italy town of Bari.
The voice over is what former mayor said about employment while the video is about the preparation of a salted codfish (baccalà in Italian).
Baccalà also could mean ‘Stupid’ so the message is “Don’t listen to false promises. Don’t get stupid”.

This is a classic jump cut editing while color is intentionally desaturated as the director asked.

Edited with Final Cut Pro x
Color grading: Red Giant Magic Bullet Looks, Filmconvert

Client: Seminal Film (Rome)

  • Client Seminal Film / Rome (Italy)
  • Skills Editing, Grading