Franco & Franco Brand Film Series – Revenue and Gasoline

brand films

This is the second episode of a series of brand films I shot for revenue management company ‘Franco & Franco’. The location is a whisky shop in the very characteristic via Margutta in Rome.
For this video I’ve used a song with an energetic energetic due to Harley Davidson mentioning by the main character, so the style of edit has a high rhythm and I’ve also chosen a blockbuster style grading with saturated warm colors with some contrast.

Shot on: Panasonic GH4, Panasonic LX100
Lenses: Voigtlander 25mm, Olympus 12mm, Leice Summilux 24-75
Edit: Final Cut Pro X
Grading: Colorista, Magic Bullet Film
Client: Franco & Franco srl –
Creative direction: Elisabetta Alicino –
Music: Max Brodie ‘Fight Them Off’ –
Music Licensing: Premium Beat –
Location: Whisky & co. –


Franco & Franco srl, Rome (Italy)


Video editing
Color grading

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